Expansion Updates: Regional Developments in 2026

Otherwise, they get rose-colored glasses about success in the home market and presume it will equate quickly. You pointed out anticipating 5070% volumes. I've even seen cases where it's just 2530% at launch.

Freddy's Frozen Custard & Steakburgers

So you require equity sponsors who believe in the vision and the team. Another lesson: you require to open 4 to 6 stores in a new market within 2 to 3 years. That's pricey, but it develops emergency, develops awareness, and validates above-store leadership. Without it, you stay sluggish and unprofitable.

Freddy's Frozen Custard & Steakburgers

At Chop Shop, we deliberately constructed strong bases in Phoenix and Dallas initially. That offered us the profitability to endure sluggish starts in Houston and Atlanta. And we were fortunate that Dallasour second marketwas also where our group lived. Having the whole team in-market to support shops, hire, and make sure culture was big.

Freddy's Frozen Custard & Steakburgers

Major Expansion Milestones in 2026

Individuals typically undervalue how crucial group is to scaling. How have you approached structure and scaling your group? This is something I'm really happy of. Our team took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We stress development state of mind and profession pathing.